I don’t really get into the whole business side of social media, I won’t be becoming a social media consultant anytime soon. I do all this because I like it. I don’t read articles on Mashable, I never really figured out why there was the whole switch from the “FAN” to “LIKE” button on facebook.
I hate writing bios for speaking engagements that I’ve already been hand selected for. So the thought of writing an entire pitch about my many amazing virtues and why companies should simply surrender all their money because boy howdy I’m about to make all their dreams come true?
Social media hives, they come out in the shape of the fail whale.
You see, it’s one thing to write a bio stating your accomplishments and your qualifications for sitting up on stage talking about something you’re already good at.
It’s a completely different thing to write down how awesome you *think* you are so you can send it to various offices around the country with a very good chance of being rejected. Or maybe it’s only in my head that I’m automatically rejected.
Anyway. I’d rather write praises for one of my friends, I know for a fact how awesome they are and how much I trust their opinion and just how much stuff I’ve bought because they said it was awesome (and when I say they I generally mean Emily because you set that girl loose in a flea market and she’ll come back with a $150 pair of jeans for $1.50, NO LIE.)
So as far as selling myself? I don’t know much about that aside from being myself and doing the best I can with any opportunities I’m fortunate enough to be a part of.
BUT! When it comes to selling yourself? I KNOW EVERYTHING THERE IS TO KNOW ABOUT THAT! (well, not everything, but I have opinions) I’m mostly looking at you businesses, especially you…businesses that send me crappy email pitches.
- You’re much better off hand selecting a dozen bloggers you want to work with than throwing out a hundred generic emails with [name here]. *shiver* If you send me a good pitch and I’m not right for the job? I’ll tell you which one of my friends is.
- I once heard that account managers at Edelman are not allowed to contact a blogger unless they have read three months back into their archives. I have never received crap from Edelman. They remain one of my favorite companies to work with. Take note…read the blogs of the bloggers your pitching.
- Read their twitter streams…if you see something like what’s below? Disengage. Not only will you look stupid, you will make your brand look stupid and all the rest of us are going to think you’re kind of stupid for not researching who you hired to represent you. (This was an actual tweet from a blogger who has all kinds of options for media sponsorships on their site. Some companies have ads on the bloggers site as well. Is this how you want to be represented?)
- Do not think you are so awesome that you don’t have to engage with your audience. I can think of four brands in particular that do this (Canon, Dyson, Apple and Clarisonic.) Obviously they’re brands I use and recommend, but the fact that they’re over there just basking in their awesome and have little or no online engagement (HIRE ME, SERIOUSLY, I’VE MADE YOU SO MUCH MONEY, I COULD MAKE YOU SO MUCH MORE.) makes me wonder if I couldn’t be won over by their competitors who DO have a strong online presence. (I’m looking at you Nikon, Hoover, HP and NuSkin.) Believe me, there’s a huge difference when a brand is actively engaged in conversation.
- If someone calls you out on your crap online…FIX IT…don’t just ignore it and hope it goes away. We all make mistakes. Don’t think that just because you have 2,000 other followers who love you that you can ignore that one complaint. Yes, sometimes a turd is a turd, but sometimes a consumer with a complaint really does have valuable feedback and you should listen.
- Sometimes little things have HUGE return on investment. For example, Cindy had her PlayDoh held hostage when going through airport security. (I still claim they just kept it to play with in the break room.) Hasbro saw my silly tweets about the PlayDoh loving TSA agents and contacted Cindy to send her more. PlayDoh is *maybe* $5. But this simple action? Earned them far more than $5, it earned them respect.
- I have yet to see a brand truly fail when they have a real person representing them. A real person behind the twitter account and a real person behind a facebook account. Again, you could let your customers do all the talk about your brand, but having a relatable person with a real life and a real face? Makes you real. Approachable. Worth spending money on. Examples?Angela with HP @AngelaAtHP, George (no longer with Crocs but still awesome) @GeorgeGSmithJr (I own three pairs of crocs when I swore I’d own none thanks to this man.) Scotty (a local Indianapolis restaurant owner) @brewhouse, Chris with Chevy @cbarger, Scott with Ford @scottmonty and Caitlin from @mabelhood. There’s comfort in knowing if I’m going to invest money in a product, there are real people there to back up my purchase.
Whew! You still with me? It’s pretty safe to say I lost my parents within the first three sentences. This is a post that’s been rumbling around in my head for months after numerous conferences and discussions on the topic. It’s nice to have it out. Now there’s much more room for fun stuff, like brownie recipes and pop culture trivia.
So, what clicks your social media buttons?