My grandma is allergic to chocolate. While I’m not a chocoholic, I can appreciate good chocolate and appreciate a bit here and there to feed my emotions when necessary.

We all know the term “Like a kid in a candy store.” But what I never understood about the term was A) sure, you can put a kid in a candy store but who’s going to buy the candy? (the parent, that’s who, and that’s me.) and B) no one is going to let the kid eat all the candy they want because that’s just a terrible idea for a lot of reasons.

Tonight however, I was an adult in a candy store, a See’s Candy store to be specific. I didn’t quite understand what the big deal was, a See’s Candy opening in Indianapolis. Doesn’t everyone have See’s Candy? I know I grew up with it and their dark chocolate caramels are the way to my mom’s heart (she grew up in Southern California where See’s started, in her words “See’s Candy is what everybody gave to everybody when I was a kid.”) Turns out it’s a big deal because Indianapolis never had a See’s Candy, until now.

I went to a media preview grand opening thing tonight not knowing what to expect but hoping there would be at least a few pieces of chocolate involved.

You guys? Once I realized they weren’t going to say no to any of us asking to try any of the chocolates I carpe-d the absolute diem out of tonight.

Scratch “Like a kid in a candy store” and change it to “Like a PMSing girl at a See’s Candy grand opening event.


I won’t admit specifics to how many pieces I actually ate (I ran out of fingers to count on, but not toes…so there’s that) or that I was shaking and talking really fast by the time the evening was over, but I can report back to you in full confidence that I did not put a single terrible thing in my mouth tonight, even the things I thought I wouldn’t like, I LIKED. Some of the things sounded super iffy, but ended up being my favorite (Pineapple and dark chocolate? Winner of the night, Possibly year, followed closely by lemon and dark chocolate.)

While the other people there were fairly dainty about their samplings (Emily, Jen, Sarah and Shireen) I didn’t say no. How often have you walked by a candy counter and wanted to TRY THEM ALL? How often is someone given the opportunity to go to a candy counter and try them all? Not very often. If at all. It was a bit of a childhood fantasy come true to be honest. I even got to pack a box with Emily, Lucy and Ethel style. (Fun fact: The episode where Lucy and Ethel stuff their mouths, hats and shirts with chocolate? Filmed at the See’s Candy factory in L.A.)

Emily and Casey pack chocolate Lucy style as Mary See looks on. (Probably in horror.)

(photos by whomever was holding our phones while we participated in the intense competition of chocolate packing. (how cute is Emily’s dress?))
See’s Candy? Amazing chocolate, adorable staff, well run family oriented company, American made. (not paid, just honest opinion after spending an hour and a half with them tonight.)

If you buy a five pound box you get ONE OF EVERYTHING. I vote for the Pineapple, Blueberry and Lemon truffle. The dark caramel, the milk Butterscotch square, the dark California brittle and the Scotchmallow (rumor is you put one of these on a s’more and angels sing.) Most popular is their Dark Bordeaux, it was good, but it was super rich and had a bit of a maple flavor (although there was no maple in it, it was brown sugar) if you’re into that kind of thing? You’d like it. If you’re a milk chocolate lover the Milk Chocolate Butter is your best friend.

Clearly I had to try as many as possible, RESEARCH!

(Also, I’m good without eating chocolate for awhile. Thanks. Also again? I may have turned into a TOTAL chocolate snob tonight. ALSO ALSO? Free sample whenever you come to any store, they give away over a million pieces of candy a year. A MILLION. (They sell 31+ million, if you need perspective.))

Are you a See’s Candy fan? What’s your favorite? Would you be dainty with your sampling or TRY IT ALL?

Disclosure: I was invited to the event as a media representative. I was only compensated in copious amounts of chocolate (Which I’m sharing with Cody, somewhat reluctantly.) Opinions, as usual, totally my own. If you’re in Indy, the new store is in the fancy new food court of the fancy new Keystone at the Crossing mall.


  1. I would have eaten everything there too. I LOOOOOOVE chocolate. I’m actually pretty jealous right now… 😉

    Casey Reply:

    @Elaine A., Glad to hear I’m not alone in my “EAT EVERYTHING OFFERED” sentiments.

  2. It’s going to be so much fun reading all the bloggers’ reviews of this lovely night. I’m stuffed! Love your photos and write up!

    Casey Reply:

    @Patty, Your photos of the event are fantastic! I’m also going to have to try that yarn pom wreath! Wish I had taken a moment from stuffing my face to say hi!

  3. mommabird2345 says:

    My Nana worked and retired from the See’s factory in L.A. and my aunt still works there after 40+ years. All of our family holidays include See’s candy.

    My favorite are the chocolate buttercream. It’s like Heaven in a bite of chocolate.

    Casey Reply:

    @mommabird2345, This makes my heart happy.

  4. Ok, I’ll admit it. I’d never heard if See’s before this post, let alone tried one of their delights. Maybe I’ll make a point to grab some if I head out to Chicago this summer 🙂

    Casey Reply:

    @Akl, It wouldn’t be a terrible side trip to make. I promise.

  5. I really wish you hadn’t brought this up since I’m gonna be at Keystone several dozen times in the next month. Chocolate for all!

    Casey Reply:

    @ClassyFabSarah, Well if you’re going to be at Keystone you may as well be at a table at a restaurant eating lunch with Emily and me!

    Just Shireen Reply:

    @Casey, *AHEM*

  6. You are SO funny. Wish I could have joined you. Thanks for the Lucy/Ethel connection with See’s. I love odd facts like that. 🙂

    Casey Reply:

    @Cherie, I like odd facts like that too, I got pretty geeked when they told us. I mean, who doesn’t know that scene?

  7. Never had See’s Candy before, but there’s one opening up in a town near by very, ver soon! I’m anxiously awaiting the day!

    Casey Reply:

    @Kassandra, Oooh! I’m excited for you!

  8. dude. You went home and wrote a post, I went home and fell into a chocolate induced coma. That was so fun…

    Casey Reply:

    @designhermomma, I typed as fast as I was talking. (I then fell into bed and never looked back.)

  9. See’s Candy is the best!!! I’m a total chocolate snob and nothing compares. The Scotchmallows are my favorites; I hadn’t heard of making s’mores with them but now I am totally going to try that!

    Casey Reply:

    @Heather, When they said they make scotchmallow eggs at Easter my first thought was “SOLD.”

  10. Oh girl, I miss See’s. I would have tried everything in the store. I am a sucker for dark chocolate and lemon – together? BLISS! YUM! But also, those scotchmellows sound divine.

    Casey Reply:

    @Kim, No See’s in Texas? That is a tragedy.

  11. Never heard of them- but now I must find out where this magical place is located and when it opens!

    Casey Reply:


  12. Awesome, just awesome.
    I think if I knew of a friend who had to go to the hospital, say next Friday, to have her kidney stone removed, one of those five pound boxes of chocolates would be just the thing to help her feel better…..I need to get a certain husband on that.

    Casey Reply:

    @Ami, Aw man, stupid kidney stones. I think a five pound box is a worthy reward.

  13. The dark chocolate scotchmallow is my favorite and my best. I mean, I had my first bite 10 or 11 years ago and yeah… I was up at the Fashion Mall 3 weeks ago and got my daughter 2 of them – she ate them both back to back at 11 AM…They are that good. Did you have any of the suckers? YUM!

    Casey Reply:

    @REK981, I can’t even imagine the damage Addie would do if given free reign of the place.

  14. I am responsible for the top photo! I may or may not be responsible for eating three gourmet lollipops today.

  15. Tish Reed says:

    I would have eaten anything and everything that they could give me! Last time I had some was quite a while back…I had a chocolate something lollypop. It was delish…I can’t wait to send my hubby to buy a huge box of chocolates from there soon!(he works around that area) Yum….

  16. Next time more carbs before drowning myself in dark chocolate. However, I am in awe of your sugar tolerance. Well done, Friend.

  17. I’m from California, so I grew up with See’s Candy. There is one in the Del Monte Mall, near where I lived. When I read that one was coming here to Indianapolis, I have to admit that my first thought was, “noooo . . . now what will I bring back from California as gifts?!” I always bring back a couple of boxes from when I visit family in California. I love all their candy, but the suckers are my absolute favorites.

  18. we are pretty much the best. Am I right

  19. Oh my gosh, I’m so jealous!! I grew up on See’s as well because my mom had too! I can’t pinpoint my fave because they are all so so good. My sister tried the egg nog truffles at Christmas and said they were delicious! Ooh and their suckers? SO GOOD!!

  20. Peanut crunch and California brittle. Every time I’ve gone in the past 20 years. Plus whatever surprise sample I get. I love See’s.

  21. Went to See’s at Keystone yesterday and bought a box of suckers.

  22. Um, I tried commenting on a couple of Babble posts of yours and Cody’s and it keeps giving me an error. It could be this fancy schmancy Windows 8 and Google Chrome I am using… (Not my choice of machine BTW).

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